Nothing Special

Biography was tasked by Italian furniture brand Nothing Special to create a custom package to invite 20 international designers to collaborate on a new, curated furniture collection—these designers were asked to coax simplicity out of intricacy. Biography crafted a strategy, voice, and message that carried through 20 custom-smythe sewn bound coffee table books, housed in hand-poured concrete and wooden boxes, the book and the box was then drilled right through each page and secured in place with a brass pin housing an artist’s pencil. Upon receiving this ultra-limited edition book, designers were invited to fill its blank pages with sketches of ideas for the piece of furniture they would contribute to the collection. An accompanying piece of video-art documentation built up excitement and established our client as tastemakers and artists in their own right.