Seek the rare magic of what is yet unseen. Unlock the beauty
hidden in every detail. With an eye for the extraordinary, we create
innovative and memorable brand stories with lasting impact.

Based on a true story

We are listeners and storytellers who combine
imaginative ideas with thoughtful design solutions to craft
and cultivate brands. Together, let’s create some magic.

1390 Dufferin Street
Toronto, Ontario
Canada M6H 4C8

Nothing Special


An invitation to designers

to create something special.


Brand Development

Brand Voice and Messaging

Video Production

Custom Book Design

Web Design

Visual Identity

Social Media Strategy

Biography was tasked by Italian furniture brand Nothing Special to create a custom package to invite 20 international designers to collaborate on a new, curated furniture collection—these designers were asked to coax simplicity out of intricacy. Biography crafted a strategy, voice, and message that carried through 20 custom-smythe sewn bound coffee table books, housed in hand-poured concrete and wooden boxes, the book and the box was then drilled right through each page and secured in place with a brass pin housing an artist’s pencil. Upon receiving this ultra-limited edition book, designers were invited to fill its blank pages with sketches of ideas for the piece of furniture they would contribute to the collection. An accompanying piece of video-art documentation built up excitement and established our client as tastemakers and artists in their own right.

138 pages

36 beautiful photographs

Box dimensions: 51.5 x 33.5 x 70 cm

Book dimensions: 48.5 x 33 x 30 cm

Materials: gauze, sand, epoxy resin, paint, brass, acetate, leather

Production: laser cut, laser engraving, die-cut, smythe sewn

Weight: 40 lbs.

High gloss epoxy on the cover of the book, and brass tubing laser engraved with the company logo that included a pencil.